Sunday, January 29, 2012

BB (Blemish Balm) Creams

Recent beauty trend, BB Creams have become lately a 'phenomenon' in western countries, but have you asked yourself the reason why? 
They are claimed as cosmetic miracles, what are they? 
'BB creams come in a variety of different formulations and qualities, some are said to have skin whitening or brightening properties, others are said to be anti-acne or anti-wrinkle, some are intended to even out skin tone, and yet others to lighten blemish scars. BB creams are sometimes used like a primer and if tinted may supposedly replace foundation and some newer ones are advertised as having functions of primer, foundation, moisturizer, sun block, pore minimization and skin refining together, making them an economic skin care solution.' [Wikipedia]

The last line synthesizes my thoughts about this new marketing gimmick, 'All of your problems solved with just a tube of cream!' could be the advertising slogan. It's not a revolutionary product, it's just a base used by Asian women for decades, but yea like always Western Countries try to sell to their markets  'unknown traditions' as revolutionary products and they manage to do it so well through clever marketing strategies, making you think 'Yea it's a miracle in a pretty tube, i gotta have it'. SSM (So Sick, Man).  
I'm not rejecting BB Creams as useless products, I'm just trying to resize the omnipotence aura that surrounds them in women's minds.  
Well my dears, 
I'll BB soon (Be Back!) 

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